Mijello Mission Gold Class Professional Watercolors 24 Colors x 7ml

Mijello was not born in a corporate laboratory, but from the passion of the prestigious South Korean artist Min-Jin Seo. While painting rural landscapes, Seo felt deeply frustrated with the limitations of traditional watercolors of the time, which lost their brilliance when dry and resulted in visually "transparent, but pale" paintings.

His vision was clear: to break the age-old prejudice that watercolor must be a light or faded painting. He sought to create a paint that would allow artists to express the density, strength, and vibrant colors found in nature itself. After years of revolutionary research, Seo managed to overcome the limits of color development. The result? A unique formula in the world, made with great empathy for the heart of the artist.

• Pure Pigment Concentration: Formulated to emulate natural sunlight, these paints are so concentrated that competing brands appear pale next to them. A small brushstroke yields extraordinary coverage.
• No Artificial Thickeners: Unlike traditional brands, Mijello eliminates chemical thickening agents from its formula. This results in perfectly even dispersion in water, without pasty residues or unwanted opacity.
• Traditional Maturation: To achieve maximum brilliance and ideal consistency, the paints are combined with special dispersants and aged in traditional Korean clay pots.
• Instant Rehydration (Zero Waste): You know when paint dries on the palette and becomes impossible to use? With Mission Gold, that doesn't happen. Even if they remain dry on the palette for months, just a drop of water is enough to reactivate them instantly with the same fluidity as on the first day.
• Minimal Color Change (Wet-to-Dry Shift): The hue you see on paper while painting wet is exactly the same hue you'll have when the artwork dries.
• Cadmium-Free and Safe: Formulation focused on the artist's health, using cosmetic preservatives and free of harmful heavy metals.

This set offers a perfect tonal transition, from pure whites to rich and deep earths: See colors, individual color number, pigment(s) and lightfastness in the product photos. Coming soon also at Vulso!